Pet insurance built by pet parents, backed by an A+ rated carrier.
Prudent Pet was founded in 2018 in Downers Grove, Illinois, with one goal: make pet insurance simple, flexible, and actually useful when your dog or cat needs care. We’re not a giant call-center operation — we’re a team of pet parents who wanted coverage that adapts to real life, not the other way around.
Backed by Real Financial Strength
Prudent Pet plans are underwritten by Markel Insurance Company and Markel American Insurance Company, A+ (Superior) rated by AM Best with more than 90 years of specialty insurance experience and over $10 billion in annual gross written premiums. That means when you file a claim, there’s a financially strong carrier standing behind it — not just a startup promise.


